Domain has surged beyond the one million download mark for its mobile apps, with the online listing company reporting more than one in three enquiries to agents now come from mobile devices.
“The Domain mobile apps are essential property-marketing tools in the 21st Century, and the real estate industry is leading in the take-up of mobile technology,” said Tony Blamey, general manager, real estate for Fairfax Marketplaces, the owner of Domain.
“As it becomes ever-more important to connect with clients in innovative ways, the Domain mobile apps allow agents to get their properties in front of more potential homebuyers and renters, as part of the multi-platform range of marketing tools from Domain.”
The company said that in the past 12 months, emails sent to agents by potential homebuyers and renters through Domain’s mobile apps have increased significantly, with 36 per cent of all domain.com.au enquiries now coming from mobile.
“In addition, there have been more than 60 million individual page views through the apps in April, which is 100 per cent growth in the past six months,” the company said.
Matthew Hayson, director of Cobden & Hayson, said his company was using Domain’s mobile apps at its open homes, “to show prospective buyers other properties we may have of interest or to support our property’s pricing”.
“We are also finding that more and more buyers are using the apps to easily research properties and suburbs, and the benefits are massive for sellers looking to assess comparable homes in the area and market trends,” Mr Hayson added.
The app download announcement comes shortly after Domain reported a jump in the number of listings and agents using the site.
The Reserve Bank of Australia has announced the result of it... More >>
REA Group is expected to capitalise on market-based pricing ... More >>
One of Australia’s biggest networks has launched a special... More >>
Australia is still enjoying a “strong new home building cy... More >>
The booming Sydney market shows no signs of slowing, with cl... More >>
Recommended for You
St George announced yesterday that from 1 June 2008 it will change the way mortgage brokers earn their commissions. ... More >>
Dwelling approvals dropped 12.5 per cent nationwide in May, according to data released by the Housing Industry Association (H... More >>
Signs of life in Australia’s real estate market are helping to increase consumer confidence, Housing Industry Association (... More >>
More Australians are taking out mortgages as low interest rates and government handouts make owning a home more feasible, a n... More >>