Domain hits 1M app downloads as mobile use soars
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|Wednesday, 16 May 2012|
Domain has surged beyond the one million download mark for its mobile apps, with the online listing company reporting more than one in three enquiries to agents now come from mobile devices.
“The Domain mobile apps are essential property-marketing tools in the 21st Century, and the real estate industry is leading in the take-up of mobile technology,” said Tony Blamey, general manager, real estate for Fairfax Marketplaces, the owner of Domain.
“As it becomes ever-more important to connect with clients in innovative ways, the Domain mobile apps allow agents to get their properties in front of more potential homebuyers and renters, as part of the multi-platform range of marketing tools from Domain.”
The company said that in the past 12 months, emails sent to agents by potential homebuyers and renters through Domain’s mobile apps have increased significantly, with 36 per cent of all domain.com.au enquiries now coming from mobile.
“In addition, there have been more than 60 million individual page views through the apps in April, which is 100 per cent growth in the past six months,” the company said.
Matthew Hayson, director of Cobden & Hayson, said his company was using Domain’s mobile apps at its open homes, “to show prospective buyers other properties we may have of interest or to support our property’s pricing”.
“We are also finding that more and more buyers are using the apps to easily research properties and suburbs, and the benefits are massive for sellers looking to assess comparable homes in the area and market trends,” Mr Hayson added.
The app download announcement comes shortly after Domain reported a jump in the number of listings and agents using the site.